The platform is rolling out a fresh option that allows them to cut down on the quantity of AI-created content appearing in their feeds. This initiative comes as the company announced that it now features in excess of 1 thousand million AI-generated clips.
Testing and Rollout
The update is being tested over the following weeks before a widespread release. This shift comes amid a surge in AI content, spurred by recent video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the most rapidly expanding channels on a competing service only show AI-generated videos. A considerable share of this output is deemed low-quality AI content, a label for substandard, mass-produced content that is typically nonsensical or surreal.
Our research shows that many people appreciate content produced via AI tools, from AI artwork to informative clips, and we intend to provide users the power to see more or less of that, depending on their own likes,” stated a company executive.
AI on the Platform
The platform announced that there are currently 1.3bn videos on its network tagged as AI-generated. Overall, in excess of 100 million pieces of content are submitted to the app every day, making AI content a relatively small part of its complete catalog.
User Control Features
Members will be in a position to reduce or increase the amount of AI content they watch by using the content preference option in the app and picking AI-made media. Other topics that are already be adjusted under the tool include current affairs, clothing, cosmetics, and movement.
AI Disclosure Rules
Its rules require content makers to identify “realistic” AI-generated content, and it bans dangerous deepfakes of public figures or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.
Furthermore, the platform will now apply an AI-generated label to content made using its proprietary AI systems, or flagged by an collaborative effort for spotting content made by AI. This measure is designed to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore introducing a two million dollar AI literacy fund for experts and organizations to create informative material about responsible artificial intelligence. This program will benefit educational bodies dedicated to teaching computer science.
Content Safety Approach
TikTok has justified its moderation strategy, following debate over plans to lay off hundreds of content moderators in the UK. The company is set to eliminate hundreds of positions in its user protection team in its British office, with worker representatives and digital protection specialists raising concerns that humans are being replaced by automated systems.
A trust and safety lead explained that human moderation would continue to be important, but automated tools can shield workers by eliminating the most harmful content prior to it has to be seen by people. The company announced a notable drop in explicit and harmful content seen by safety staff over the past year due to intervention by its machine learning processes.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have people as part of that process, but we further consider it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is really helping us process content quickly.”
